:root {
  --bg: #F8F5F0;
  --bg-alt: #F0EDE6;
  --fg: #1C1917;
  --fg-muted: #78716C;
  --accent: #C8973A;
  --accent-dark: #A87A28;
  --border: #E5DFD5;
  --card-bg: #FFFFFF;
  --hero-bg: #1C1917;
  --hero-text: #F8F5F0;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

body {
  background: var(--bg);
  color: var(--fg);
  font-family: 'DM Sans', system-ui, sans-serif;
  font-weight: 400;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

/* ── NAV ── */
.navbar {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 20px 48px;
  border-bottom: 1px solid var(--border);
  background: var(--bg);
  position: sticky;
  top: 0;
  z-index: 100;
}

.nav-brand {
  display: flex;
  align-items: center;
  gap: 8px;
  font-family: 'Playfair Display', serif;
  font-weight: 700;
  font-size: 18px;
  color: var(--fg);
}

.brand-icon {
  color: var(--accent);
  font-size: 14px;
}

.nav-links {
  display: flex;
  gap: 32px;
}

.nav-links a {
  text-decoration: none;
  color: var(--fg-muted);
  font-size: 14px;
  font-weight: 500;
  transition: color 0.2s;
}

.nav-links a:hover { color: var(--accent); }

/* ── HERO ── */
.hero {
  background: var(--hero-bg);
  color: var(--hero-text);
  padding: 80px 48px 100px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: start;
}

.hero-label {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 20px;
}

.hero-headline {
  font-family: 'Playfair Display', serif;
  font-size: clamp(52px, 7vw, 80px);
  font-weight: 800;
  line-height: 1.0;
  color: var(--hero-text);
  margin-bottom: 28px;
}

.hero-headline em {
  font-style: italic;
  color: var(--accent);
}

.hero-lede {
  font-size: 17px;
  font-weight: 300;
  color: #A8A29E;
  line-height: 1.7;
  margin-bottom: 36px;
  max-width: 440px;
}

.hero-channels {
  display: flex;
  gap: 12px;
  flex-wrap: wrap;
}

.channel-badge {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--accent);
  border: 1px solid rgba(200,151,58,0.4);
  padding: 5px 12px;
  border-radius: 2px;
}

/* Copy blocks */
.hero-visual {
  display: flex;
  flex-direction: column;
  gap: 20px;
  padding-top: 20px;
}

.copy-block {
  background: rgba(248,245,240,0.06);
  border: 1px solid rgba(200,151,58,0.25);
  padding: 24px 28px;
  border-radius: 4px;
}

.copy-block--alt {
  background: rgba(200,151,58,0.08);
  border-color: rgba(200,151,58,0.4);
}

.copy-block-label {
  font-size: 10px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 10px;
}

.copy-block-text {
  font-size: 15px;
  color: var(--hero-text);
  line-height: 1.6;
  font-style: italic;
  margin-bottom: 10px;
}

.copy-block-meta {
  font-size: 12px;
  color: #78716C;
}

/* ── STATS ── */
.stats-row {
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 60px 48px;
  background: var(--bg-alt);
  border-bottom: 1px solid var(--border);
  gap: 0;
}

.stat {
  flex: 1;
  text-align: center;
  padding: 0 40px;
}

.stat-number {
  font-family: 'Playfair Display', serif;
  font-size: 48px;
  font-weight: 700;
  color: var(--accent);
  line-height: 1;
  margin-bottom: 10px;
}

.stat-label {
  font-size: 13px;
  color: var(--fg-muted);
  line-height: 1.5;
  max-width: 260px;
  margin: 0 auto;
}

.stat-divider {
  width: 1px;
  height: 60px;
  background: var(--border);
}

/* ── PLAYBOOK ── */
.playbook {
  padding: 80px 48px;
}

.section-header {
  margin-bottom: 56px;
}

.section-tag {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--accent);
  margin-bottom: 16px;
}

.section-title {
  font-family: 'Playfair Display', serif;
  font-size: clamp(28px, 4vw, 40px);
  font-weight: 700;
  line-height: 1.2;
  color: var(--fg);
}

.steps-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 40px;
}

.step { padding: 0; }

.step-num {
  font-family: 'Playfair Display', serif;
  font-size: 56px;
  font-weight: 800;
  color: var(--border);
  line-height: 1;
  margin-bottom: 20px;
}

.step-title {
  font-size: 18px;
  font-weight: 600;
  color: var(--fg);
  margin-bottom: 12px;
}

.step-body {
  font-size: 15px;
  color: var(--fg-muted);
  line-height: 1.7;
}

/* ── SHOWCASE ── */
.showcase {
  padding: 80px 48px;
  background: var(--bg-alt);
  border-top: 1px solid var(--border);
}

.comparison-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 24px;
}

.comparison-card {
  background: var(--card-bg);
  border: 1px solid var(--border);
  padding: 28px;
  border-radius: 4px;
}

.comparison-type {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--fg-muted);
  margin-bottom: 14px;
}

.comparison-copy {
  padding: 16px;
  border-radius: 3px;
  margin-bottom: 14px;
  font-size: 14px;
  line-height: 1.7;
}

.comparison-copy--before {
  background: #F5F5F5;
  color: #737373;
}

.comparison-copy--after {
  background: #1C1917;
  color: #F8F5F0;
}

.comparison-verdict {
  font-size: 12px;
  font-weight: 500;
  color: var(--accent);
}

.showcase-cta { margin-top: 40px; }

.showcase-note {
  font-size: 15px;
  color: var(--fg-muted);
  text-align: center;
  max-width: 560px;
  margin: 0 auto;
  line-height: 1.7;
}

/* ── MANIFESTO ── */
.manifesto {
  padding: 100px 48px;
  background: var(--hero-bg);
  color: var(--hero-text);
}

.manifesto-inner {
  max-width: 720px;
  margin: 0 auto;
  text-align: center;
}

.manifesto-mark {
  font-size: 32px;
  color: var(--accent);
  margin-bottom: 40px;
}

.manifesto-quote {
  font-family: 'Playfair Display', serif;
  font-size: clamp(22px, 3.5vw, 32px);
  font-weight: 700;
  font-style: italic;
  line-height: 1.4;
  color: var(--hero-text);
  margin-bottom: 28px;
}

.manifesto-sub {
  font-size: 16px;
  font-weight: 300;
  color: #A8A29E;
  line-height: 1.7;
  margin-bottom: 48px;
}

.manifesto-tag {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: rgba(200,151,58,0.6);
}

/* ── FOOTER ── */
.footer {
  padding: 40px 48px;
  border-top: 1px solid var(--border);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  flex-wrap: wrap;
}

.footer-brand {
  display: flex;
  align-items: center;
  gap: 8px;
  font-family: 'Playfair Display', serif;
  font-weight: 700;
  font-size: 16px;
  color: var(--fg);
}

.footer-channels {
  display: flex;
  gap: 24px;
}

.footer-link {
  text-decoration: none;
  color: var(--fg-muted);
  font-size: 13px;
  font-weight: 500;
  transition: color 0.2s;
}

.footer-link:hover { color: var(--accent); }

.footer-note {
  font-size: 13px;
  color: var(--fg-muted);
  text-align: right;
  flex: 1;
}

/* ── RESPONSIVE ── */
@media (max-width: 768px) {
  .navbar { padding: 16px 24px; }
  .nav-links { display: none; }

  .hero {
    grid-template-columns: 1fr;
    padding: 48px 24px 64px;
    gap: 48px;
  }

  .stats-row {
    flex-direction: column;
    gap: 32px;
    padding: 40px 24px;
  }

  .stat-divider {
    width: 60px;
    height: 1px;
  }

  .playbook { padding: 60px 24px; }
  .steps-grid { grid-template-columns: 1fr; gap: 32px; }

  .showcase { padding: 60px 24px; }
  .comparison-grid { grid-template-columns: 1fr; }

  .manifesto { padding: 60px 24px; }

  .footer { padding: 32px 24px; flex-direction: column; align-items: flex-start; }
  .footer-note { text-align: left; }
}